Singapore Tourism Board
The Singapore Tourist Promotion Board (STPB) was established in 1964 to help coordinate various efforts to develop Singapore's fledgling tourism industry.
Over the years, it initiated new marketing ideas, invested in the develoment of attractions such as Sentosa, helped preserve heritage areas like Chinatown and Little India, and promoted the now ubiquitous symbol for the city-state, the Merlion.
The STPB was renamed the Singapore Tourism Board (STB) in 1997, with the mission of overseeing all aspects of tourism, including long-term strategic planning. Part of this involves setting up offices around the world to promote Singapore as a tourist destination.
It has got a lot of work to do, as laid out in the ambitious Tourism 2015 blueprint. Singapore aims to draw 17 million visitors and make up to $30 billion in tourism receipts by 2015.
Major new attractions like the Marina Bay Sands and Resorts World Sentosa will factor heavily in these plans, along with upcoming draws like the Gardens by the Bay.
All these come on top of an already excellent transport network and a clean, convenient environment. So, while Singapore may not boast some of the natural wonders easily found in its more exotic neighbours, it definitely has a lot to offer when it comes to trendy excitement.