Feature Articles

Samsung Fashion Steps Out 2013

By: Shihyu on 11 Apr 2013
So, how do you stop traffic on Orchard Road, one of the most famous, popular and congested roads in Singapore? Well, with an army. An army of models, that is. And their weaponry? That snug fitting pair of jeans hanging below a set of perfectly toned abs, a pair of tantalizing killer heels sashaying rhythmically, that sultry dress that invokes intrigue and passion, and the sharp suit so suave you'd be frozen by its cool.

Fashion's finest will be put in the spotlight once again as Samsung Fashion Steps Out (FSO) returns in its 2013 edition. The fashion and shopping festival promises an exciting, stylish and chic line-up of fashion shows, events & activities, pop-up stores, shopping promotions and more! Its iconic Orchard Fashion Runway will be a highlight in its programme, as always.

(Photo Credit: Superadrianme.com)

Into its fourth year, FSO 2013 is once again presented by Orchard Road Business Association (ORBA) with the support of Singapore Tourism Board. The event has become one of the hallmark events on the Singapore fashion calendar. As Mrs May Sng, Chairman of ORBA states, 'Orchard Road Business Association is pleased to celebrate the best of Spring Summer 2013 with Samsung Fashion Steps Out 2013, which presents six weeks of stylish events and a myriad of MasterCard shopping promotions for everyone on Orchard Road. With FSO growing into an iconic event in the fashion calendar, Orchard Road will also become a place where all can enjoy exceptional experiences.'

Ms Tan Yee Nee, Deputy Director, Enrichment and Lifestyle Precincts Development at the Singapore Tourism Board is clearly in agreement, 'As a key event in Orchard Road’s event calendar, it’s great to see Samsung Fashion Steps Out 2013 bringing fashion out onto the streets of Orchard and making it accessible for everyone. We believe events such as this will continue to enhance the buzz on one of the world’s most beautiful shopping avenues, making it an even more vibrant place for locals and tourists to visit.”

FSO 2013, rebranded as Samsung Fashion Steps Out 2013 with Samsung as the Presenting Sponsor, was launched to aplomb at the FSO VIP Opening Party on March 28. With live band music by Goodfellas drumming up the atmosphere, the highlight of the party was a sneak-peek of the upcoming traffic-stopping Orchard Fashion Runway runway show. It featured the latest Spring/Summer looks by Etro and an exclusive Pois' presentation of Mary Katrantzou and Manish Arora Fall/Winter 2013/14 collection.

For 6 weeks from 28 March to 12 May, FSO 2013 will transform Singapore's most iconic shopping district into a mecca for the fashion forward and a paradise for shopping. From the dressed up trees, to the runway shows, to the enticing shopping promotions, FSO 2013 is one swanky and sensational party you don't want to miss!

Here's a rundown on the upcoming events at FSO 2013:

Fashion Prints- A Trunk Show, in collaboration with Raffles Design Institute
Along Orchard Road
26 March to 12 May

Trees just got funky, and they are dressed to party! In this loud and vibrant outdoor fashion art installation, selected trees on either side of the shopping boulevard are decked out in the vivid hues and effervescent prints of Spring and Summer that any fashionista would be envious of. The tree trunks are clothed in unique fashion prints designed by Raffles Design Institute students. Whoever thought trees could be so chic!

Mr Steven Goh, executive director of ORBA, explains the concept of the campaign, ' We wanted to create a one-of-a-kind visual installation along Orchard Road to remind visitors that FSO is going on. And we felt there is no better way to celebrate the season than by involving a Singapore design school to dress the whole street.'.

Fashion Pops
Mandarin Gallery
12 April to 21 April, 11am to 9pm

Its pop-up store galore, as your favourite brands set up shop along the streets at Fashion Pops, an outdoor lifestyle bazaar that will be held at Mandarin Gallery. Shopaholics, slip on your comfy shoes and get lost in this fashion wonderland of psychedelic booths featuring limited-edition merchandise inspired by the 2013 Spring/Summer season. In addition, there will be exclusive deals and events on offer. Hairdressing chain Toni & Guy will offer a styling service while ice cream company Magnum will set up a DIY ice cream bar!

Orchard Fashion Runway
Orchard Road
4 May, 8:30pm

Samsung Fashion Steps Out would be incomplete without its signature, headline grabbing, traffic-stopping runway show! You'll be a fashion critic and fashion photographer for a night. Critique and be awed, snap photos of the most eclectic outfits and gorgeous models, as you watch the spectacle from your front-row seats (or stands, rather). With topless hunks decked out in just a pair of perfectly fitting jeans exposing their glistening flawlessly toned bodies, and beautiful, leggy models showcasing the most charming dresses, treat your eyes to a feast as 150 models strut down the road showcasing the latest Spring/Summer collections from local and international brands. Featuring creations from Fausto Puglisi, Victoria Beckham, Coach, J.Press, Marks & Spencer, Robinsons, Adolfo Dominguez and Maria Grachvogel, Orchard road will be transformed into one long (658 metres, to be exact) fashion runway!

Chapter 39: BONIA Inspires
Orchard Green (next to Singapore Visitors Centre)
10 to 19 May

In celebration of its first pop-up store in Orchard Road, BONIA is holding a 10-day fashion and design bonanza featuring a slew of exciting activities daily! Be treated to evening runway shows, learn quick styling tips from professional stylists, and pamper yourself with a quick make-over. Its pop-up store will also be a platform for design students to showcase their talents, as they creatively express key identities of BONIA based on five different art genres. Explore the themes of Art Deco, Pop Art, Surrealism, Cubism and Fauvism as they are depicted in five separate rooms within the pop-up store.

MasterCard Shopping Promotions
Participating Orchard Road Malls
28 March to 12 May

Shoppers delight as an array of exciting promotions are on offer for the duration of FSO 2013. Charge S$300 to your MasterCard® card at participating malls on Orchard Road to redeem a S$30 shopping voucher*! Furthermore, you will also stand a chance to win Samsung devices and shopping vouchers in the Shop, Dine & Win Draw with every S$50 spent at participating malls. Charge your purchases to your MasterCard® card and triple your chances of winning*!

*Terms and conditions apply.

List of Participating Malls
  •     313 Somerset
  •     Forum The Shopping Mall
  •     ION Orchard
  •     Mandarin Gallery
  •     Orchard Central
  •     Paragon
  •     Takashimaya Shopping Centre/Ngee Ann City
  •     TANGS Orchard
  •     The Centrepoint
  •     Wisma Atria

On top of the MasterCard Shopping Promotions, shops in each of the participating malls are holding their own exclusive FSO 2013 promotions to further enhance your shopping experience!

With fashion shows, promotions, exciting activities and events, art installations and exclusive pop-art stores, Samsung Fashion Steps Out 2013 has something for everyone. Bring your best foot forward and unleash the fashionista (and shopaholic) in you. Be part this annual festival of fashion and design that firmly puts Singapore on the global fashion map. Be there or be square!

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